bgX by blowout&go is an app that delivers professional salon stylists directly to your door

Uber has just announced the the launch of a new app at Paris Fashion Week, designed to link hair salons to customers on demand.

Called bgX, the app will enable you to book a high quality blowdry or style by a top stylist at a moment’s notice, whether you are at home, at work, or at a hotel.

bgX only partners with premium salons for the service, to ensure a high threshold for competence, service quality and professionalism.

Balmain Paris Hair Couture is one of the first brands to come on board, and will act as a a strategic and educational partner with the service as well.

Richard Guliker, owner of Balmain Paris Hair Couture said,  “Service and style at the press of a button! What more could a consumer want?”

“It brings catwalk style right into the consumer’s home. bgX provides the consumer and the salon with a unique opportunity to have a luxury on demand service.”

The app is available on iOS and Android in London and Paris.

Several cities in the US, Europe and Asia are scheduled to be activated in a second phase later in the year.

Check out the blowout&go website for more information.


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